APAC プロダクト マーケティング マネジャー / Regional Product Marketing Manager for PS4 東京勤務 【外資系・オンラインゲーム】正社員

Job Title: APAC プロダクト マーケティング マネジャー / Regional Product Marketing Manager for PS4 東京勤務 【外資系・オンラインゲーム】正社員
Contract Type: Permanent
Location: Tokyo
Reference: 1565
Contact Name: Takashi Seta
Job Published: October 10, 2017 09:09

Job Description


外資系・オンラインゲーム企業が、PS4向けのAPACプロダクト マーケティング マネジャー (コンソール)を求めております。5年以上のプレイステーション 向けの プロダクト マーケティング経験等関連経験をお持ちの方を求めております。

- Work closely with the Console product team and global publishing to launch regional marketing campaigns for the product covering countries including but not limited to Japan, Australia, Taiwan, South Korea
- Support Asia’s marketing managers in tailoring country-specific marketing campaigns
- Drive user acquisition via effective PA and marketing campaigns. Work closely with a regional digital team to deliver effective SEM advertising in Asia
- Determine key messaging and creative approaches for digital, CRM, and offline campaigns, working with the content and art teams to fulfill the above
- Research and recommend new online and offline traffic sources relevant for promoting console titles in the region
- Manage and collaborate with key partners for campaigns, promotions, partnerships, and sponsorship
- Provide weekly reports and analysis by campaign and source to identify key issues, monitor performance of campaigns, and manage optimization
- Manage/allocate budget to maximizing ROI from all forms of marketing in the region
- Manage special projects, including manga artists, animation companies, music, and other entertainment channels, etc.
- Create marketing opportunities with first party partners—Sony and Microsoft


- At least 5 years of relevant experience
- Experience working in relevant gaming or tech industries
- Experience with console specific marketing and/or retail focused marketing
- Bachelor’s degree in marketing, business, journalism or relevant disciplines

- Regional working experience is a huge plus
- Ability to communicate clearly and concisely, both verbally and in writing, in English and Japanese
- Ability to work both independently and as part of a team
- Ability to work in a fast-paced and changing environment
- Knowledge of developing marketing campaigns
- Ability to analyze and optimize marketing campaigns
- Familiar with social network platforms and social network content management tools
- Excellent skills in MS Office, Windows, Mac OS, iOS, Android

Job details

Language requirement
Japanese (Native), English (Business)

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